Paramount and Warner Bros. Discovery will operate under the Skydance name once their roughly $110 billion merger closes, which is expected on October 6. The combined company will bring together Paramount+, HBO Max, CBS, CNN, MTV and other networks, along with major franchises including The Lord of the Rings, Game of Thrones, DC and Yellowstone.
Ellison said the Paramount and Warner Bros. brands will remain prominent. "We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. -- and all our extraordinary brands -- to remain in the spotlight."