SUMMARYGoPro plans a $285 million merger with optical-photonics company Starman Optical to enter AI infrastructure and the data center market through optical transceivers. The combined company also intends to expand into defense, robotics, aerospace, and government markets while keeping GoPro’s camera business. GoPro’s stock rose after Markiplier became its largest individual shareholder with an 8.5% stake.

GoPro plans to expand into AI infrastructure through a $285 million merger with optical-photonics company Starman Optical, whose transceivers will give the action-camera maker a foothold in the fast-growing data center market. GoPro also plans to push into defense, robotics, aerospace, and government markets while continuing its existing camera business. Engadget reports: Starman's optical transceivers are expected to fall under its umbrella, "extending the Company's reach into the large and rapidly growing market for AI infrastructure in optical transceivers," according to a press release. GoPro is also planning a push into the defense, government, robotics and aerospace sectors, bolstered by the combined company's IP, optics and imaging capabilities.

[...] As Reuters notes, GoPro briefly reached a valuation of $4 billion on its first day as a publicly traded company in 2014. Its stock has struggled in recent years, but the share price received a boost on Monday when it was revealed that YouTuber and filmmaker Markiplier (Mark Fischbach) had become GoPro's largest individual shareholder after acquiring an 8.5 percent stake. The move follows a similar pivot made by the struggling shoe retailer Allbirds in April when it announced a pivot to AI compute infrastructure, sending the stock soaring more than 700%.