SUMMARYApple has started rolling out sponsored listings in Apple Maps for users in the United States and Canada. Ads can appear at the top of search results and in suggested places, with a blue “Ad” badge, and Apple says they are based on approximate location, search terms, or the map area being viewed. The company says the system is designed to keep personal data on-device and not tie ad activity to Apple Accounts.
Apple has begun rolling out ads in Apple Maps, with sponsored businesses appearing at the top of search results and in the "suggested places" section for users in the U.S. and Canada. Apple says the ads can be based on approximate location, search terms, or the area of the map being viewed, but are not tied to users' Apple Accounts and personal data remains on-device. 9to5Mac reports: Ads appear just like every other business listing, except they have a small blue badge that says 'Ad.' You can see examples of ads [embedded in the article]. Like Apple's ads policy with other services, the company touts user privacy protections for ads in Maps. Per Apple Newsroom: "Ads on Maps builds on Apple's broader privacy-first approach to advertising, and maintains the same privacy protections Maps users enjoy today. A user's location and the ads they see and interact with in Maps are not associated with a user's Apple Account. Personal data stays on a user's device, is not collected or stored by Apple, and is not shared with third parties."