SUMMARYApple is cutting more than 200 jobs as it reallocates resources toward a rebuilt, AI-powered Siri and other future products. About 100 positions are being eliminated in the Vision Pro group, including gaming and immersive-video roles, and another 100 in Siri and software teams. The restructuring is tied to a new Siri architecture and broader efforts to expand AI-powered capabilities across apps, features, and services.
Apple is cutting more than 200 jobs as it shifts resources toward a rebuilt, AI-powered Siri and other future products. Roughly 100 positions are being eliminated from the Vision Pro organization, including much of its gaming team and some immersive-video staff. Another 100 cuts are hitting the Siri and software teams. Bloomberg reports: In a statement, Apple acknowledged that it was realigning some teams "to evolve our business to deliver the best experiences for our users." "While we will create new roles as part of this change, it will also impact a limited number of existing roles," the company said. "We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple."
The Siri reshuffling is tied to an upcoming AI-infused version of the assistant, which is built on a new technical architecture. That shift requires a change in the necessary expertise, prompting the company to eliminate a small number of existing roles, reallocate resources and create new positions supporting the updated Siri.
The changes to the Intelligent Systems Experience team reflect an effort to reorganize work on AI-powered capabilities. As more groups bring AI functions to apps, features and services, Apple is realigning teams to match priorities and accelerate development. The restructuring will eliminate some existing positions while creating new roles.